Trademarks have the ability to distinguish your product or service on the market. They are combinations of words, letters, colours or numbers, graphics, packaging, slogan or product shape. By connection of a trademark with your goods or services, consumers know what they buy and what quality they can expect.
Good examples are Coca-Cola, Mercedes and Nike: trademarks that ensure that the product is unique in the market. The trademark has not only distinctive function, but also is a kind guarantee and is a subject for adversising. Your customers will recognize your company and products by your sign, logo, color or shape of packaging. Of course, these assets must stay with the Owner. By protecting your trade mark, you can prevent from benefits or misuse of your name and reputation by your competitors.